News

5 Golden Rules Of Lead Nurturing

2025-03-21

Nurturing leads isn’t just about emails—it’s about trust, engagement, and smart strategy. Follow these five golden rules to turn prospects into loyal customers.

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How To Write Professional Yet Friendly Work Emails

2025-03-20

Writing work emails? Stay professional yet warm with clear subject lines, respectful tone, and concise messages. Follow these simple tips to make every email count!

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LEAD 2025: How Promo Advances The US Economy--From PPAI

2025-03-19

Making sure policymakers recognize the impact of the promo industry is perhaps the most important aim of PPAI's Legislative Education and Action Day.

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How Promo Is Managing Tariff Stress And Uncertainty

2025-03-17

At the onset of a global trade war, promo leaders are tasked with keeping their staff and customers aligned amid frequent changes. How are they juggling it all?

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Trump Backs Down On 50% Tariff Threat To Canada

2025-03-12

On Tuesday, President Donald Trump nixed his just-announced plans to raise tariffs on steel and aluminum imports from Canada to 50%. As a result, Ontario government officials paused a 25% surcharge on electricity scheduled for several U.S. states.

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Shazam Creator To Talk ‘Redefining Disruption’ At NALC 2025

2025-03-11

Chris Barton says thinking differently is the key to "impossible ideas." At PPAI's North American Leadership Conference, he'll explain how.

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